HONOR

OS intelligence and brand motion

  • OS design
  • AI interface
  • Design language

Work 05 / 34

2026

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MagicOS branding

HONOR MagicOS: OS intelligence and brand motion

OS design

The relationship with HONOR goes back to its earliest days, when the brand was still part of Huawei and its first OS experiences were taking shape.

 Magic OS Visual Design

HONOR

AI interface

More recently we partnered with HONOR on MagicOS 9, one of the largest OS updates in the company's history, with a focus on OS intelligence, AI experiences and the evolution of its core design language.

HONOR

Design language

The brand motion for MagicOS puts the wordmark inside a sphere of moving glass light, and the same sphere runs through the boot sequence, the out-of-box setup and the launch films.

MagicOS branding

Art & brand · 2026

MagicOS brand motion and logo animation for Honor's Android-based OS. The wordmark sits within a sphere of glass light that keeps moving. That same sphere then appears in the boot animation, first-run setup and launch films.

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MagicOS branding

Mobile operating system

Next project

Brand, product and launch experience for NEON at Samsung's STAR Labs, then OS, AI and mobile design for Samsung's next generation of AI-native experiences.

Samsung

NEON for STAR Labs, and AI for the mobile OS

  • Brand identity
  • Launch film
  • 3D CGI

Work 06 / 34 · 2 pieces

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Samsung: NEON for STAR Labs, and AI for the mobile OS