Samsung
NEON for STAR Labs, and AI for the mobile OS
Samsung: NEON for STAR Labs, and AI for the mobile OS
Brand identity
The relationship with Samsung runs from experimental innovation to the core mobile OS.
Samsung
Launch film
It began with STAR Labs, Samsung's innovation spin-off, where we created the brand, the product and the launch experience for NEON, its artificial humans project.
Samsung
3D CGI
More recently we have worked with Samsung as an OS, AI and mobile design partner: the Now Bar experience and strategy, and how AI turns the operating system from a collection of apps into something proactive. The work defines interaction models and a design language for Samsung's AI-native mobile experiences.
Automotive
Next project
A dedicated team for Honda Motors, creating the AI visual design language for Honda and Acura production vehicles from 2027.
