SAS

The app and the digital brand

  • App design
  • UX design
  • Design language

Work 11 / 34

2022

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SAS, Scandinavian Airlines: the app and the digital brand

SAS, Scandinavian Airlines: the app and the digital brand

App design

Milkinside served as the core design team for the digital brand of SAS, Scandinavian Airlines, leading the design of its apps and its digital identity.

Official SAS Airline App Design Image

SAS

UX design

The nine-month engagement produced the SAS app that won a Webby Award in 2023 for best visual design, a Red Dot Design Award in 2023, and iF Gold in 2024, and was named among the best airline apps in the world.

  • iF Design Award Gold 2024, Apps and Software
  • The Webby Awards 2023, Best Visual Design
  • Red Dot Design Award 2023, Interface and User Experience Design

Scandinavian Airlines intro

Art & brand · 2022

App intro animation for SAS, Scandinavian Airlines, made in 3D. Opening the app feels like the quiet start of a flight, after takeoff and before anything else happens. The airline's deep blue moves through a field of clouds.

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Scandinavian Airlines intro

Aviation

Next project

Two travel apps for Airbus: iflyA380 for the passengers of the A380, and Tripset, each a Red Dot and iF Design Award winner.

Airbus

IflyA380 and Tripset

  • App design
  • UX design
  • Design language

Work 12 / 34 · 1 pieces

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Airbus Tripset travel safety advisory