SAS
The app and the digital brand

SAS, Scandinavian Airlines: the app and the digital brand
App design
Milkinside served as the core design team for the digital brand of SAS, Scandinavian Airlines, leading the design of its apps and its digital identity.

SAS
UX design
The nine-month engagement produced the SAS app that won a Webby Award in 2023 for best visual design, a Red Dot Design Award in 2023, and iF Gold in 2024, and was named among the best airline apps in the world.
- iF Design Award Gold 2024, Apps and Software
- The Webby Awards 2023, Best Visual Design
- Red Dot Design Award 2023, Interface and User Experience Design
Scandinavian Airlines intro
Art & brand · 2022
App intro animation for SAS, Scandinavian Airlines, made in 3D. Opening the app feels like the quiet start of a flight, after takeoff and before anything else happens. The airline's deep blue moves through a field of clouds.
Aviation
Next project
Two travel apps for Airbus: iflyA380 for the passengers of the A380, and Tripset, each a Red Dot and iF Design Award winner.

