Mercedes-Benz

The AMG cluster and cabin research

  • HMI design
  • Design language
  • Motion design

Work 08 / 34

2026

List view
Mercedes-AMG cluster in Sport mode

Mercedes-Benz: the AMG cluster and cabin research

HMI design

Automotive interfaces sit at the center of the studio's work, and Mercedes-Benz is where much of it shows: research on future cabin experiences, and the AMG instrument cluster.

Mercedes

Mercedes-Benz

Design language

In Sport mode the AMG cluster turns red-orange and wraps the speed in a tight ring of light, with range and power held at the edges.

MB Vision R&D

Automotive

Next project

Cluster and head unit design for AION, the electric vehicle brand of GAC, with a production style guide, an AI interaction model and the brand animation.

GAC AION

Cluster, head unit and brand for an EV

  • HMI design
  • Design language
  • Brand identity

Work 09 / 34 · 3 pieces

View project
GAC AION: cluster, head unit and brand for an EV